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Small Independent Businesses: 3 Tips for Success This Festive Season

Elizabeth Raw

Elizabeth Raw

Elizabeth Raw works for R+R Packaging, providers of biodegradable and eco-friendly packaging materials for businesses within a wide variety of industries.

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Believe it or not, Christmas is right around the corner. For small independent businesses, the commercial festive period provides a welcomed opportunity to boost sales, however, this often comes at the price of a hectic and stressful few weeks. 

Luckily, we’ve got your back, as today we’ll explore our top three tips for small business success throughout this festive season, ensuring all you independent business owners are prepped and ready for the consumer Christmas madness... 

Have a Defined Workspace 

As the country begins to be captured by the spirit of giving this Christmas, it’s likely that as a small business owner, you’re going to see a sharp spike in sales - or at least we hope you will! 

Because of this, you need to make sure you’ve got a defined workspace from which you can complete your orders. If you work from home, ensure this is a separate space from your day-to-day living area, as a separation between your personal and professional practices is the only way you’ll remain organised - or even just resist the temptation of procrastination - during this busy period. 

Prepare the Packaging

With just about everyone looking to ship goods all shapes and sizes this December, it’s important you’re prepped and ready beforehand by buying the appropriate packaging solutions in advance. Buying packaging from wholesale is your best option here, as buying in bulk will allow you to be more versatile with the time and pace of shipment. 

But remember, packaging isn’t only used as a means of shipping. If you’re looking to sell seasonal gifts such as food hampers, you’ll need to ensure you’ve also purchased eye-catching food packaging for your products. Packaging wholesalers often offer bespoke options, so consider having some fun with a little festive personalisation if your budget allows it.

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The beauty of social media through a business lense is the ability to target your desired demographic to promote your products with a better conversion rate, so get creative across social platforms by utilising hashtags, targeted ads and geotags to name just a few!

Spread the Word! 

While you might think that being a retail business owner during the festive period means drowning in a constant stream of cash, the reality is you must compete against other businesses to secure that Christmas trade. A lot of other businesses at that. So to ensure the consumer picks your products or services this Christmas, it’s imperative that you spread the word by adopting a proven marketing strategy. 

While the words ‘marketing strategy’ might evoke fear in the gut of small-scale independent business owners, don’t run for the door just yet - by ‘marketing’, all we really mean is making sure you get your name out there. 

There are various ways you can do this, depending on the type of business you run. If you own your own physical retail space, then simple tactics like window displays and informative chalkboards placed outside the store will help tempt in passing trade. If you’re based from home, get yourself out there and promote your products in the streets with free tasters or trials. 

Either way, there’s one constant every small independent business owner should utilise - social media. The beauty of social media through a business lense is the ability to target your desired demographic to promote your products with a better conversion rate, so get creative across social platforms by utilising hashtags, targeted ads and geotags to name just a few. 

Following these three tips will help ensure your small independent business is successful this festive season, spreading the Christmas cheer to one and all!